Prepared for PG&E Pacific Gas and Electric
FromEvocandaby ReddendaBook 20 minutes
Bill Bridge · before the disconnection

A disconnection costs you twice.A conversation costs twelve dollars.

CARE and FERA take a fifth or more off the bill for income qualified customers. They are opt in, and the households drowning in a past due balance are exactly the ones who never enrolled. Today they get letters they cannot face, then a shutoff notice, then a write off. Evocanda calls them first, in their language, finds the program they already qualify for, and sets a plan they can actually keep.

20%+off the bill under CARE, for customers who qualify and enroll
Opt inwhich is why the people who need it most are not on it
Twicewhat a disconnection costs you: the write off, then the reconnection
?how many of your past due customers qualify and were never asked
How it works

The past due list becomes an enrollment list.

1We call before the noticeEvery past due account, weeks before a shutoff is on the table. Dignity first, in their language.
2We find the programCARE, FERA, Medical Baseline, a payment plan that fits their month. Screened and enrolled on the call.
3You get paying customers backA kept plan instead of a write off. An enrolled customer instead of a disconnection your regulator counts.
BRIDGE SWEEPone past due cohort · example scenario
0past due accounts called
0real conversations, 7 languages
0enrolled in CARE or FERA, on the call
0payment plans set that fit the customer's own month
3,779 accounts moved off the disconnection path in one sweep. Every one is revenue kept, a write off avoided, and a customer who stops dreading your envelope.

Collection letters threaten. Agencies burn goodwill you spent a century building. Nobody in the market calls to give the customer money back. That is what enrolling them in the discount they already qualified for actually is.

One cohort. One month.

Give us one past due cohort. We call every account with dignity, enroll the qualified, and set plans people keep. If recovered dollars do not beat the cost, you owe us nothing.

Book 20 minutes